The Permanent Blow Dry

We recommend La Brasiliana Smoothing Treatment for smooth, manageable, non frizzy hair, that stays that way. La Brasiliana Zero Keratin treatment with collagen is a revolutionary process that transforms the hair. Keratin is the primary protein of the hair, skin, and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state while collagen improves the elasticity of the hair.


La Brasiliana Zero Keratin treatment replenishes the condition of the hair without damage or change to the molecular structure. The treatment can be used on all hair types such as chemically treated hair, coloured, permed, relaxed, straightened, highlighted, and bleached.

The application process takes anywhere from 1.5 to 3 hours depending on the length and thickness of the hair. After application of the product, it is infused with a flat iron, which seals in moisture, hydrates the hair, and creates a glossy finish. Results are visible immediately after treatment is completed. You will be amazed to say the least. Hair looks shiny and beautiful. Formaldehyde and Sodium Free.

The New Brasiliana Keratin Treatment Benefits

 Can wet hair after 24 hours, No more Frizz, 80% Less breakage, 67% Colour fade prevention,  52% Stronger hair, 36% Better shine, 58% Better condition after sunlight / UV rays environmental damage and air pollution

Please note this is a Smoothing Treatment not a Hair Straightener the treatment  keeps your hair smooth after blow drying